Week 8 Visual & Creative

Creative ads can always give the audience a visual experience, particularly those that play with colors and fancy designs. Sometimes they might be pleasant to view, but sometimes they might be horrible to view. Color is not just about the actual color; there is so much to see and edit when it comes to color: saturation,…

Week 7 Exaggerate The Idea: Adwords

This week we talked about how design tools can help exaggerating the idea of an ad. Words in print ads are really important. It’s true that people enjoy looking at images because they’re easier to understand. However, with text, the concept of a copy can be explained clearer. Altstiel and Grow (2013) say that the way…

Week 6 Story Telling

Storytelling is always a good technique to apply when you’re making an ad because it creates desire; desire is what makes customers consider to consume your service or product. This Snickers bar ad ran successfully on YouTube, as it has more than 8 million views. To promote the product, the ad uses the character’s properties,…