Week 11 Develop Brand Image

Nowadays, it’s not rare to see many companies in favor of sexual advertisement, as they might believe that that kind of advertisement could attract customers. It’s weird, but true: people are easily attracted by sexual things. However, while sexual things might be good in movies, they don’t do as well in advertising. Advertisers need to…

Week 10 Experience:Meaningful & Sensuous

Nowadays, many ads pull people’s emotions to make them care about the brand. Target audiences no longer just accept what the company says about its product, they would like to “feel” it themselves. However, ads tend to make people feel “sad”, and while ads that make people cry are not popular in Australia, they are…

Week 9 Outdoor Ads

“Creativity” in ads does not only refer to what is drawn on the paper or what is shown on the screen, it’s also about the way it is presented. Nowadays, there are a lot of “creative” ads; however, we are looking for innovation, and not just new concepts in traditional media. I really loved the…