Week 11 Develop Brand Image

Nowadays, it’s not rare to see many companies in favor of sexual advertisement, as they might believe that that kind of advertisement could attract customers. It’s weird, but true: people are easily attracted by sexual things. However, while sexual things might be good in movies, they don’t do as well in advertising. Advertisers need to…

Week 10 Experience:Meaningful & Sensuous

Nowadays, many ads pull people’s emotions to make them care about the brand. Target audiences no longer just accept what the company says about its product, they would like to “feel” it themselves. However, ads tend to make people feel “sad”, and while ads that make people cry are not popular in Australia, they are…

Week 9 Outdoor Ads

“Creativity” in ads does not only refer to what is drawn on the paper or what is shown on the screen, it’s also about the way it is presented. Nowadays, there are a lot of “creative” ads; however, we are looking for innovation, and not just new concepts in traditional media. I really loved the…

Week 8 Visual & Creative

Creative ads can always give the audience a visual experience, particularly those that play with colors and fancy designs. Sometimes they might be pleasant to view, but sometimes they might be horrible to view. Color is not just about the actual color; there is so much to see and edit when it comes to color: saturation,…

Week 7 Exaggerate The Idea: Adwords

This week we talked about how design tools can help exaggerating the idea of an ad. Words in print ads are really important. It’s true that people enjoy looking at images because they’re easier to understand. However, with text, the concept of a copy can be explained clearer. Altstiel and Grow (2013) say that the way…

Week 6 Story Telling

Storytelling is always a good technique to apply when you’re making an ad because it creates desire; desire is what makes customers consider to consume your service or product. This Snickers bar ad ran successfully on YouTube, as it has more than 8 million views. To promote the product, the ad uses the character’s properties,…

WeekFour: Creative Thinking and Insight

Insights are important to create an idea, and an idea is important to create an ad! But where should insights come from? As Nic mentioned, insights come from people’s experiences, aspirations, likes and dislikes: insights, then, come from our target audiences’ emotions. In order to feel as they do, I need to write down some…

WeekThree: Branding and Consumer behaviour

In my opinion, sometimes, promoting the brand is far more important than promoting a product. According to consumer behaviour, even though there are huge amounts of advertising, consumers might stay loyal to the brand of their preference, particularly when they are consuming existing products (when no new products for that category have been created). Therefore, when a…

WeekTwo: Creative Leap

In this week, Nic told us that the creative leap is very important in creating an ad. Leap means both an ‘object’ in the ad and also what the ‘object’ symbolises. I really enjoyed watching this commercial: ‘Bud Light Too Heavy Too Light’. It’s interesting and creative, particularly the first one, with the man calling Amy outside her window, as…

WeekOne: Advertising and Creativity

Creativity can benefit from generating an emotional response from the consumer, to be able to generate a change of behaviour or to encourage a consumer to buy (or at least to consider buying) a product. As Calne suggested, “[t]he essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions”…